Ngala’s strategic brand refresh, creating an even greater connection with the community
Working as part of a creative team at Lush The Content Agency, we helped to create a meaningful visual identity for parenting service Ngala.
Ngala is a Western Australian community organisation that assists families and communities in supporting the development and well-being of children.
The new Ngala symbol was inspired by the meaning behind Ngala which comes from the Aboriginal Noongar language – translated, Ngala means “We Two”. This is translated through the symbol in the overlay of the hearts where Ngala + Parent come together for the child in the middle. The rounder, softer shape plus a touch of boldness in colour represents the balance of emotion and intelligence of Ngala as a brand.