It wasn't going to be a difficult sell: a lucrative career move to sunny Australia, at a mid-winter careers conference in London.
The Brief: To promote the career opportunities available within KJVG to attract talent to the Gorgon Project, through targeted employer brand messaging system across offline and online applications.
We put the messaging on tubes of sunscreen, to really rub it in.
Leigh wrote the campaign tagline and art directed the design applications and photoshoot, in her role as Design Manager at Chameleon Creative.
Campaign branding - naming and lockup
Exhibition Stand for London Recruitment Fair
Promotional Sunscreen Tubes for London Recruitment Fair
The event was held in the UK winter. This clever, inexpensive promo item was designed to entice the best recruits to work in sunny Perth
The event was held in the UK winter. This clever, inexpensive promo item was designed to entice the best recruits to work in sunny Perth
Recruitment Teaser Ads
Recruitment Site - Desktop
Recruitment Site - Tablet
Recruitment Site - Mobile
Finalised Campaign Ad - and a true story.